Challenge
Millions of young Arabs wanted to learn e-commerce but couldn't afford paid courses. Existing resources were scattered, low-quality, or in English. There was no comprehensive, structured, free platform in Arabic covering the full journey from zero to professional.
Approach
Co-founded with Simo Life, we invested over 280 hours recording lessons covering both academic and practical aspects. Built a support team of marketing experts for live Q&A. The platform covers mindset, theory, and hands-on application — everything needed to go from complete beginner to professional e-commerce operator.
Results
450,000+ beneficiaries and growing daily. The platform has become the first free e-commerce learning resource in the Arab and African world. Lives changed every single day — messages of first profits, first sales, first businesses launched.